Content

Social media and ads that keep a brand visible, consistently.

Kapsule plans, designs and publishes social media content and manages ads for cafes, coliving spaces, villas and other hospitality and lifestyle brands. Agents prepare calendars and drafts, and a person approves every post before it goes out.

Calendars
Reels
Captions
Ads

Case 01 · Social media

Puff Kitchen: fine-dining looks at a neighborhood price

Challenge: A small cafe that combines pasta and gelato, in a city where people default to coffee shops. The challenge was to stand out while keeping prices approachable.
What we did: We set the visual and content direction: a premium look for the feed, a clear tone, and a posting rhythm the cafe can sustain.
Outcome: A consistent feed that makes the cafe recognizable and gives people a reason to choose it over another coffee stop.

Case 02 · Ads management

D'Cia Coliving: ads aimed at the right tenant

Challenge: A coliving space in Yogyakarta with low occupancy, priced above what is typical for kos in the city. Broad promotion was not going to fill rooms.
What we did: We created the ad concepts and visuals and targeted them to the audience that values what a coliving offers.
Outcome: A focused ad setup that speaks to the right tenants instead of competing on price alone.

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Also see Branding and Production.